Recently, the second training class for the "New Generation" of Zhengtai Electric Appliances in 2016, with the theme of "Sharing, Growth, and Development", was held in Wenzhou Zhengtai Industrial Park. 33 new generations from all over the country spent a week of centralized training here. Since its opening in 2013, the "New Generation" training course for Chint has been conducted in a total of 6 sessions, with over 180 Chint dealers and children from more than 30 provinces and cities across the country participating. The average age of the students is 26 years old.

Wenzhou's "sales force" is an important force in Chint's marketing network. Nowadays, whether the intergenerational inheritance and sustainable development of these dealers are smooth or not is directly related to the development momentum of Chint and even Wenzhou's low-voltage electrical appliance industry group. This group of young "second generation" has vitality and good education, but also has shortcomings in social experience and management skills. Based on their characteristics, Chint has designed rich courses and combined them with practical experience in enterprises to enhance the perception of the second generation.

Course: Integrating Marketing Training Points and Areas

For those of us who are just starting a business or inheriting their father's business, when we first enter the business world, there are confusion, impatience, and confusion. Through such training and communication with mentors and classmates, I have gained a clearer understanding of myself and made necessary and targeted knowledge and skills reserves for future relay work. "Li Ding, a new generation dealer who participated in this training, expressed his thoughts and learning experience.

From the curriculum of this training, there are both macro level interpretations of Chint's corporate culture and market situation and strategy analysis, as well as micro level marketing strategy upgrades and innovation, customer expansion and maintenance; There is not only human resource management and business etiquette in enterprises, but also practical knowledge in finance such as credit, taxation, accounting risk and control. In the course, from the "virtual reality combination" of marketing knowledge and practice to the sharing of typical cases in the logistics module, a systematic, tiered, and cyclic marketing system training platform has been provided for the new generation of distributors in enterprises.

During the study period, Chint also organized students to exchange and share ideas, arranged visits to corporate offices and production workshops, and provided them with a comprehensive understanding of Chint's production and operations. Through 5 days of study, I have benefited greatly, especially in understanding what team spirit is. After returning, I will strengthen team building, unleash the team's combat effectiveness, help the company sell, and make greater contributions to the development of the enterprise. "At the graduation ceremony, a new generation of students expressed their learning experiences.

Background: The new generation will become the main force

My choice is to inherit and develop the career of my parents through my own efforts, "said Chen Feiyue from Chengdu, speaking with a strong sense of kinship and confidence. His mother founded a company selling Chint products from scratch in 1994. In 2006, Chen Feiyue took over his parents' company, with sales reaching nearly 100 million yuan this year.

Zhu Jianbo, Deputy General Manager of Channel Assistance for the Sales Department of Zhengtai Electric Appliances in China, said, "The new generation of distributors is on the rise, they have generally received good education, and this group will become our future